The startup ecosystem in Pakistan ensures the survival of the fittest and AimFit is seemingly taking a lead on this race to the summit. What began as a well being and wellness undertaking, with three studios for health lessons in Lahore has now develop into a wellness motion encompassing a spectrum of bodily and psychological wellness wants past simply train. Over the course of some years, AimFit has develop into what they name a way of life motion.
After the founders secured $1 million in seed funding in 2020, the corporate turned Pakistan’s first health tech firm throughout Covid, branching into digital health providers.
Based on the CEO and co-Founder Noor Shaukat, AimFit now helps reverse a broad spectrum of way of life issues and illnesses in girls via three main pillars, together with motion, vitamin and mindset teaching.
In the newest growth, AimFit has ventured into a worldwide digital market, whereby they’ve prolonged their on-line health and wellness providers to Pakistani diaspora. Not simply this, but it surely has additionally launched a brand new B2B arm that extends health session providers to different corporations.
In an interview with Revenue, Head of Model and Advertising and marketing at Aimfit Sarah O Munir disclosed that, “AimFit has partnered with corporations, together with Coca Cola İçecek (CCI), Sapphire and S&P International, that need to enhance their workers’ well being and wellness however don’t know the place to begin. We come on board as their health consultants, the place we run workshops, group occasions and gamification challenges, and assist construct a health tradition at these corporations.”